Competency-Based Entrepreneurship Education

Entrepreneurship education programs should be based on using appropriate competencies in the program planning. The following competencies have been developed for each of three levels of entrepreneurship education supported by PACE (Program for Acquiring Competence in Entrepreneurship).

Unit 1: Your Potential as an Entrepreneur

Level 1: Explore entrepreneurship as a personal goal.

Level 2: Evaluate your entrepreneurial characteristics.

Level 3: Analyze your entrepreneurial potential.

Unit 2: Nature of Small Business

Level 1: Identify the importance of small business.

Level 2: Define factors that contribute to small business success.

Level 3: Analyze the role of the entrepreneur in the economy.

Unit 3: Business Opportunities

Level 1: Identify business opportunities.

Level 2: Analyze business opportunities.

Level 3: Evaluate your business options.

Unit 4: Global Markets

Level 1: Identify the role of international trade.

Level 2: Recognize the opportunities of global markets.

Level 3: Analyze your potential for international trade.

Unit 5: The Business Plan

Level 1: Describe a business plan.

Level 2: Recognize the steps for preparing a business plan.

Level 3: Analyze the process for developing your business plan.

Unit 6: Help for the Entrepreneur

Level 1: Recognize the importance of obtaining assistance.

Level 2: Determine the types of technical assistance available.

Level 3: Analyze the process for obtaining needed assistance.

Unit 7: Types of Ownership

Level 1: Describe business ownership types.

Level 2: Analyze criteria for selecting different types of business ownership.

Level 3: Evaluate your options for types of business ownership.

Unit 8: Marketing Analysis

Level 1: Explain the importance of marketing.

Level 2: Apply the process of marketing analysis.

Level 3: Use marketing analysis for the business plan.

Unit 9: Location

Level 1: Identify the factors for site selection.

Level 2: Determine appropriate business locations.

Level 3: Justify your choice of business location.

Unit 10: Pricing Strategy

Level 1: Examine the factors affecting pricing.

Level 2: Describe pricing strategies.

Level 3: Establish a pricing strategy for your business.

Unit 11: Financing the Business

Level 1: Recognize factors in obtaining financing.

Level 2: Determine information needed to obtain financing.

Level 3: Prepare financing strategies for your business.

Unit 12: Legal Issues

Level 1: Identify legal issues.

Level 2: Explain legal responsibilities of the entrepreneur.

Level 3: Plan legal assistance necessary for your business.

Unit 13: Business Management

Level 1: Describe the role of management in successful business.

Level 2: Identify specific management techniques for small business.

Level 3: Design your management strategies.

Unit 14: Human Resources

Level 1: Define human resource management.

Level 2: Identify techniques used in human resource management.

Level 3: Generate your human resource/management policies.

Unit 15: Promotion

Level 1: Define the role of promotion.

Level 2: Analyze the options in small business promotional planning.

Level 3: Create an effective promotional plan for your business.

Unit 16: Selling

Level 1: Define selling.

Level 2: Analyze the selling process.

Level 3: Implement selling strategies appropriate for your business.

Unit 17: Record Keeping

Level 1: Understand the importance of effective record keeping.

Level 2: Identify the type of financial data obtained from business records.

Level 3: Design your record-keeping system.

Unit 18: Financial Analysis

Level 1: Explain the importance of financial analysis.

Level 2: Describe the process used in financial analysis.

Level 3: Develop procedures for financial analysis and control.

Unit 19: Customer Credit

Level 1: Discuss the advantages and disadvantages of customer credit in small business.

Level 2: Describe the management of customer credit.

Level 3: Determine credit policies/procedures.

Unit 20: Risk Management

Level 1: Identify the types of risks faced by entrepreneurs.

Level 2: Describe methods to minimize risks.

Level 3: Plan your risk management strategies.

Unit 21: Operations

Level 1: Discuss operations for a small business.

Level 2: Identify operational policies and procedures for a small business.

Level 3: Determine competitive operational/logistical strategies for your business.